It bothers me that big brands have "hidden ingredients". They have a product that everyone can like and now they need to be confident. If you explain the secret formula but no one can do better than you, then you're really good. But hiding the formula and not revealing the content is just cowardice.

I know the formula for cola is top secret. It is so secret that it is even forbidden for two people who know the formula of cola to get on the same plane. Is it really that important, I don't know. To keep the easy away from children and people, some rumors were spread in time. This was to have rat poison in the cola. really interesting approaches.

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