They are doing their best. They should do as they feel happy. Working is already stressful and social life is also stressful. I think it's perfectly normal for people to do things that make them happy, put on make-up to feel good, and take care of their clothes. Unhappy people who lack the joy of life may be offended or envious of it. But there is nothing to criticize about it. Let's not criticize everything women do anymore, please!