Lilt is a soft drink brand produced by The Coca-Cola Company and sold exclusively in the UK, Ireland, Gibraltar and Seychelles. In the 1970s and 1980s, Lilt was introduced with the advertising slogan "pure tropical taste". Between 2008 and 2014, the Coca Cola company reduced the number of calories in soda by 56% as part of efforts to make healthier products in response to the British Government's Public Health Accountability Agreement.