Led Zeppelin is a British rock band founded in London in 1968. Led Zeppelin was founded as a four-person band by Jimmy Page on guitar, John Bonham on drums, John Paul Jones on bass and Robert Plant as a vocalist. Although the band is better known as one of the pioneers of the Heavy Metal music genre, it has combined many different popular music genres, including Blues and Rockabilly. While they have remained popular and easily accessible, they have also proven to be consistently innovative. Disbanded after the death of John Bonham in 1980, the band continues to be respected for their influence in Rock music history. To date, the band has sold over 300 million albums worldwide, 111 million of which are in the United States (second only to The Beatles in the US sales). Led Zeppelin has been described by Rolling Stone magazine as 'arguably one of the longest running bands in rock history.