Ethical advertising is about being truthful about that product or service and never exaggerating the capabilities of a product or service or hiding its flaws. Whether an in-house marketing team or advertising agency is used, any advertisement should have its main intentions and not have hidden agendas.

If we look at the functioning of the concept of ethics in advertising, it is a well-defined set of multiple principles that guide the communication paths between sellers and buyers. The concept of ethics has important features in the advertising industry. Although advertising has many benefits in terms of sustaining life, some advertisements have some important points that do not comply with the integrity of ethical principles. Ethical advertising is basically advertising that does not lie, make false or false claims, and is on the verge of honesty.

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